Trilegal

The Client

Trilegal is a savings-bond and prize-draw operation that lives on volume and recurrence: each weekly draw requires replenishing the app's user base, week after week, without letting the cost rise. A model that doesn't forgive, because the bar resets every week and the challenge is to keep a constant flow of new sign-ups at a cost that adds up.

The Method

We built a multi-objective funnel (Meta, Google and landing page) focused on app downloads and low-cost awareness, structured to sustain the operation's weekly pace. We worked precisely segmented audiences within the right profile, so that every dollar invested reached those who truly had the potential to become active users, keeping acquisition healthy even with the base renewing all the time.

The highlights

• +150,000 app downloads
• Constant user acquisition, week after week
• Audiences segmented within the operation's ideal profile