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An ad that doesn't sell is money in the trash. We turn budget into customers.

meta ads/google ads/creative/conversion

Paid traffic management from area one. $60M+ in managed media across 17 countries, with ROAS up to 5.41x. Meta, Google, LinkedIn and TikTok focused on one thing: sales in the bank. We deliver results, not reports.

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Traffic that turns into
sales, not vanity.

area ads runs paid traffic focused on results: Meta, Google, LinkedIn and TikTok. These are the fronts that sell most — combined for your operation.

Andrade MaiaFrigolGrupo CapilarHusqvarnaChevroletFiatVictor HugoTrilegalJoal TeitelbaumVortigoPrime Gourmet ClubAndrade MaiaFrigolGrupo CapilarHusqvarnaChevroletFiatVictor HugoTrilegalJoal TeitelbaumVortigoPrime Gourmet Club

Not a promise.
A number in the bank.

Everything here is real operation, with clients who stay 6 years. $60M+ in managed media and ROAS up to 5.41x. Paid traffic isn't a bet — it's the account that drives sales every day.

$60M+
In managed media
Across 17 countries, on three continents
5.41x
Best ROAS delivered
Every $1 turned into $5.41 in sales
200+
Clients served
Since our founding, in 2019
6 years
Average retention
A client who stays is a client who sells

From diagnosis
to scaling.

Every account goes through a structured process. No improvising, no black box — from account diagnosis to the weekly optimization that scales sales. Solid results take ~3 months.

01

Contract & onboarding

Week 1

Deal closed, we align the sales goal, account access and the pixel. Without it, nothing runs. The bar is results, not tasks.

02

Briefing & offer

Week 1

We dig into product, margin, ticket and audience. Without a sharp offer, an ad is money in the trash. Here we sharpen the knife.

03

Account diagnosis

Weeks 1–2

We audit what's already running: what burns budget, what scales. You see in black and white where the money was leaking.

04

Strategy & approval

Week 2

Campaign structure, audiences, budget and creative. You approve before we go live. No improvising, no black box.

05

Campaigns live

Weeks 2–3

Ads going up, pixel measuring, sales coming in. From here on it's data, not guesswork. Every dollar is tracked.

06

Optimization & scale

Ongoing

Every week: cut what doesn't sell, double what does. Solid results take ~3 months — and from there, we scale.

Traffic without focus
just burns budget.

01

Focused on sales, not vanity

Likes don't pay the bills. We optimize for ROAS, CPA and sales in the bank — not pretty reach for a screenshot. The number that matters is the one in your account.

02

Weekly optimization, hands-on

Every week we cut what burns budget and double what sells. A traffic account isn't a garden to let grow on its own — it's a machine to tune.

03

Every dollar tracked

Pixel, events, conversion at the end. You know exactly what came in for every dollar invested — not 'impressions', not 'engagement'. Sales.

04

15 years and $60M+ in media

Not an intern learning on your budget. It's Rafael, $60M+ managed across 17 countries, running your account. Experience that turns into scale.

Who sells with us.

★★★★★
Rafael handled paid traffic for our channels for a year and a half. Today it's one of our main acquisition channels. Extremely dedicated, always looking to optimize campaigns and accelerate results.
Lucas Mioranza
Marketing & Innovation · Grupo Sponchiado
★★★★★
A team committed at every stage of the project. Lots of attention and results, with complete strategic planning always focused on our goals.
Fábio Goldschmidt
Founding Partner · Andrade Maia Advogados
★★★★★
Working on various projects with Rafael and his team since 2018. We started from zero together and today we have more than 200,000 followers, four clinics in Florianópolis and thousands of surgeries performed.
Danilo Nicola
Founding Partner · Grupo Capilar Brasil
★★★★★
Being a B2B with consultative, high-ticket sales, I didn't have much hope for paid traffic. The work evolved a lot and we reached 350 leads in 2023 — far above expectations.
Yuri Pinheiro
Marketing · Vortigo Digital
★★★★★
Rafael handled paid traffic for our channels for a year and a half. Today it's one of our main acquisition channels. Extremely dedicated, always looking to optimize campaigns and accelerate results.
Lucas Mioranza
Marketing & Innovation · Grupo Sponchiado
★★★★★
A team committed at every stage of the project. Lots of attention and results, with complete strategic planning always focused on our goals.
Fábio Goldschmidt
Founding Partner · Andrade Maia Advogados
★★★★★
Working on various projects with Rafael and his team since 2018. We started from zero together and today we have more than 200,000 followers, four clinics in Florianópolis and thousands of surgeries performed.
Danilo Nicola
Founding Partner · Grupo Capilar Brasil
★★★★★
Being a B2B with consultative, high-ticket sales, I didn't have much hope for paid traffic. The work evolved a lot and we reached 350 leads in 2023 — far above expectations.
Yuri Pinheiro
Marketing · Vortigo Digital
Photo of Rafael Sobral, founder of area one.

Your account doesn't run on autopilot.

Rafael Sobral
Founder of area one. · 15 years and $60M+ in managed media

Fifteen years of paid traffic and performance, $60M+ in managed media across 17 countries, ROAS up to 5.41x. The one hands-on in your account — not an intern learning on your budget.

2015Bachelor's in Social Communication — JournalismPUCRS
2017Postgraduate in Multimedia Narrative Creation & Production: photo, sound and convergent mediaESPM
2021MBA in BI, Digital Marketing and Data-Driven StrategyPUCRS
2023Latin America's largest personalized training program for paid traffic managersSubido Pro
2025AI Agent Management ProgramNo Code Startup
2026Agentic Builder Program focused on Claude and OpenClawNo Code Startup

Sends a report?
We send sales.

The difference isn't in the ad platform — it's in what the account is optimized for and who's hands-on. Compare a typical traffic agency with area ads and it's clear.

Typical agency
Sends a pretty report
Charges to deliver assets
Vanishes when the budget does
Runs on autopilot
You chase the status update
An intern runs your account
area ads
Sends sales to the bank
Charges to generate results
Optimizes every week, hands-on
Cuts what burns, scales what sells
We warn you first
15 years and $60M+ in media

Got questions?

We've answered the most common ones. For anything else, reach us directly at rafael@areaone.com.br.

area ads is the paid traffic and performance vertical of area one. We manage Meta Ads, Google Ads, LinkedIn and TikTok campaigns focused on one thing: sales in the bank and positive ROAS. That's $60M+ in managed media across 17 countries, with ROAS up to 5.41x. We deliver results, not reports.

We don't work with businesses that don't invest in media. Paid traffic is the budget that goes to Meta and Google, separate from our fee. We work best from around $600/month in ad budget — below that, the channel rarely has enough data to optimize and scale. In the initial diagnosis we tell you if it makes sense for your stage.

Solid results take about 3 months. First sales usually show up in the early weeks, but what matters is the curve: the first months are for learning the account, finding the audience and creative that sell, and setting up measurement. From there it's optimization and scale. Anyone promising instant results is lying to you.

We don't sell a magic number — we sell method and hands on the account every week. What we guarantee is senior management (15 years and $60M+ in managed media), continuous optimization for sales and full transparency: you see exactly what came in for every dollar invested. ROAS also depends on your offer, margin and sales operation — and we get in on that with you.

It depends on your goal. Google Ads captures people already searching for what you sell (hot demand). Meta Ads generates demand and works great for e-commerce and impulse purchases. LinkedIn is for high-ticket B2B; TikTok to reach new audiences cheaply. In the diagnosis we define the mix that sells most for you.

Yes. Traffic without good creative is money in the trash. We produce performance creative — static and video, with angles and hooks A/B tested until we find what sells. And we optimize the landing page (CRO) too, because there's little point in the ad delivering the click if the page kills the sale.

It varies with media budget, channels and complexity. The model is a monthly retainer — paid traffic is continuous evolution, not a one-off project. Clients stay an average of 6 years with us. After a diagnosis to understand your stage, we put together a proposal. Reach us at rafael@areaone.com.br or on WhatsApp.

Yes — in person in Porto Alegre and remotely across Brazil and abroad (we've run campaigns in 17 countries). We serve retail, e-commerce, health, legal, real estate, industry, SaaS and local businesses. area ads is area one's paid traffic vertical, operating from Porto Alegre since 2019.

Stop burning budget.
Start selling with method.

Meta, Google, LinkedIn and TikTok optimized for sales, not likes. The difference between torching budget and watching the bank fill up.

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