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Paid traffic that makes your business sell more. From strategy to the bank, we handle it.

paid media/creative/performance/conversion

We handle your paid media end to end — strategy, creative, campaigns and optimization — across every channel that makes sense for your business. Focused on one thing: results you see in the bank.

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Traffic that turns into
sales, with method.

We combine the right channels for your operation — paid media, creative and continuous optimization — as one system, not a loose piece, always pulling toward your business goal.

Andrade MaiaFrigolGrupo CapilarHusqvarnaChevroletFiatVictor HugoTrilegalJoal TeitelbaumVortigoPrime Gourmet ClubAndrade MaiaFrigolGrupo CapilarHusqvarnaChevroletFiatVictor HugoTrilegalJoal TeitelbaumVortigoPrime Gourmet Club

Not a promise.
A number in the bank.

Everything here is real operation, with clients who stay 6 years. Paid traffic isn't a loose piece or a bet — it's the acquisition that drives sales every day, tied to the whole funnel, from click to cash.

$60M+
In managed media
By the team, from Brazil and abroad
200+
Clients served
Since our founding, in 2019
6 years
Average retention
A client who stays is a client who sells
17 countries
Campaigns live
On three continents

From diagnosis
to scaling.

Every account goes through a structured process. No improvising, no black box — from account diagnosis to the weekly optimization that scales sales. Solid results take ~3 months.

01

Contract & onboarding

Week 1

Deal closed, we align the sales goal, account access and the pixel. Without it, nothing runs. The bar is results, not tasks.

02

Briefing & offer

Week 1

We dig into product, margin, ticket and audience. Without a sharp offer, no ad pays off. Here we sharpen the knife.

03

Account diagnosis

Weeks 1–2

We audit what's already running: what burns budget, what scales. You see in black and white where the money was leaking.

04

Strategy & approval

Week 2

Campaign structure, audiences, budget and creative. You approve before we go live. No improvising, no black box.

05

Campaigns live

Weeks 2–3

Ads going up, pixel measuring, sales coming in. From here on it's data, not guesswork. Every dollar is tracked.

06

Optimization & scale

Ongoing

Every week: cut what doesn't sell, double what does. Solid results take ~3 months — and from there, we scale.

Traffic without focus
just burns budget.

01

Focused on your business goal

Every campaign is optimized for what matters to you — sales, leads or brand. We read the whole funnel, from click to cash, and tune by the real result.

02

Weekly optimization, up close

Every week the team reviews the account, adjusts the budget and scales what's paying back. Traffic doesn't run itself — it's constant hands-on work.

03

Every dollar tracked

Pixel, events and conversion set up end to end. You see exactly what every dollar invested brought back, with full transparency.

04

A senior team on your account

Your account is run by experienced people, with method and senior direction from start to finish. Market experience that turns into scale for your business.

Who sells with us.

★★★★★
Rafael handled paid traffic for our channels for a year and a half. Today it's one of our main acquisition channels. Extremely dedicated, always looking to optimize campaigns and accelerate results.
Lucas Mioranza
Marketing & Innovation · Grupo Sponchiado
★★★★★
A team committed at every stage of the project. Lots of attention and results, with complete strategic planning always focused on our goals.
Fábio Goldschmidt
Founding Partner · Andrade Maia Advogados
★★★★★
Working on various projects with Rafael and his team since 2018. We started from zero together and today we have more than 200,000 followers, four clinics in Florianópolis and thousands of surgeries performed.
Danilo Nicola
Founding Partner · Grupo Capilar Brasil
★★★★★
Being a B2B with consultative, high-ticket sales, I didn't have much hope for paid traffic. The work evolved a lot and we reached 350 leads in 2023 — far above expectations.
Yuri Pinheiro
Marketing · Vortigo Digital
★★★★★
Rafael handled paid traffic for our channels for a year and a half. Today it's one of our main acquisition channels. Extremely dedicated, always looking to optimize campaigns and accelerate results.
Lucas Mioranza
Marketing & Innovation · Grupo Sponchiado
★★★★★
A team committed at every stage of the project. Lots of attention and results, with complete strategic planning always focused on our goals.
Fábio Goldschmidt
Founding Partner · Andrade Maia Advogados
★★★★★
Working on various projects with Rafael and his team since 2018. We started from zero together and today we have more than 200,000 followers, four clinics in Florianópolis and thousands of surgeries performed.
Danilo Nicola
Founding Partner · Grupo Capilar Brasil
★★★★★
Being a B2B with consultative, high-ticket sales, I didn't have much hope for paid traffic. The work evolved a lot and we reached 350 leads in 2023 — far above expectations.
Yuri Pinheiro
Marketing · Vortigo Digital
Photo of Rafael Sobral, founder of area one.

Your account doesn't run on autopilot.

Rafael Sobral
Founder of area one · 15 years in the market, leading your project

Fifteen years of marketing and performance leading the strategy. Rafael leads your project and the area one team executes alongside — senior direction from start to finish, not an intern learning on your budget.

2015Bachelor's in Social Communication — JournalismPUCRS
2017Postgraduate in Multimedia Narrative Creation & Production: photo, sound and convergent mediaESPM
2021MBA in BI, Digital Marketing and Data-Driven StrategyPUCRS
2023Latin America's largest personalized training program for paid traffic managersSubido Pro
2025AI Agent Management ProgramNo Code Startup
2026Agentic Builder Program focused on Claude and OpenClawNo Code Startup

The platforms we master.

Not course theory. Real accounts open every day across each of these platforms — pixel in place, data in hand and optimization that scales what sells.

Paid media
Meta AdsGoogle AdsLinkedIn AdsTikTok AdsMicrosoft AdsProgrammatic Media
Tracking & data
Google Analytics 4Google Tag ManagerMeta Pixel + Conversions APILooker StudioMerchant CenterEnd-to-end UTM tracking
Automation & AI
n8nLLMsAI AgentsRAG & Vector StoreSupabase + PostgresAPI IntegrationsAutomated dashboardsAI-built reports

Sends a report?
We send sales.

The difference isn't in the ad platform — it's in what the account is optimized for and who's hands-on. Compare a typical traffic agency with area ads and it's clear.

Typical agency
Sends a pretty report
Charges to deliver assets
Vanishes when the budget does
Runs on autopilot
You chase the status update
Swaps the team constantly
area ads
Sends sales to the bank
Charges to generate results
Optimizes every week, hands-on
Cuts what burns, scales what sells
We warn you first
Fixed senior team on your account

Got questions?

We've answered the most common ones. For anything else, reach us directly at rafael@areaone.com.br.

area ads is the paid traffic and performance vertical of area one. Here traffic isn't a loose piece — it's acquisition inside a growth system. We handle paid media end to end — Meta, Google, LinkedIn, TikTok and beyond, plus creative and optimization — with method, from diagnosis to weekly follow-up, tying the click to the sale. We deliver results, not reports.

We don't work with businesses that don't invest in media. Paid traffic is the budget that goes to Meta and Google, separate from our fee. We work best from around $600/month in ad budget — below that, the channel rarely has enough data to optimize and scale. In the initial diagnosis we tell you if it makes sense for your stage.

Solid results take about 3 months. First sales usually show up in the early weeks, but what matters is the curve: the first months are for learning the account, finding the audience and creative that sell, and setting up measurement. From there it's optimization and scale. Anyone promising instant results is lying to you.

We don't sell a magic number — we sell method and hands on the account every week. What we guarantee is senior management, continuous optimization for sales and full transparency: you see exactly what came in for every dollar invested. The result also depends on your offer, margin and sales operation — and we get in on that with you.

It depends on your goal. Google Ads captures people already searching for what you sell (hot demand). Meta Ads generates demand and works great for e-commerce and impulse purchases. LinkedIn is for high-ticket B2B; TikTok to reach new audiences cheaply. In the diagnosis we define the mix that sells most for you.

Yes. Traffic without good creative doesn't pay off. We produce performance creative — static and video, with angles and hooks A/B tested until we find what sells. And we optimize the landing page (CRO) too, because there's little point in the ad delivering the click if the page kills the sale.

It varies with media budget, channels and complexity. The model is a monthly retainer — paid traffic is continuous evolution, not a one-off project. Clients stay an average of 6 years with us. After a diagnosis to understand your stage, we put together a proposal. Reach us at rafael@areaone.com.br or on WhatsApp.

Yes — in person in Porto Alegre and remotely across Brazil and abroad (we've run campaigns in 17 countries). We serve retail, e-commerce, health, legal, real estate, industry, SaaS and local businesses. area ads is area one's paid traffic vertical, operating from Porto Alegre since 2019.

Stop burning budget.
Start selling with method.

Paid media optimized for results, with the whole team on your account. The difference between just spending and watching the bank fill up.

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